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Our Story

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Our Mission to cultivate a more transparent, sustainable, compassionate, and inclusive jewelry industry has been at the core of everything we do from day one. It's in our DNA.

Our Mission Pillars

Transparency

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Crafting & Design

Step One

Concept & Design

It all starts with a vision. Our designers sketch out ideas, ensuring each piece is both beautiful and functional.

  • Brainstorming: The process begins with brainstorming sessions where designers and artisans come together to discuss ideas and inspiration for new pieces.
  • Sketching: Designers create detailed sketches of the jewelry, considering aesthetics, functionality, and the latest trends. These sketches serve as the blueprint for the final product.
  • Digital Rendering: Advanced designs are often converted into digital renderings using CAD (Computer-Aided Design) software. This allows for precise measurements and adjustments before any physical work begins.
Step Two

Material Selection

We source the finest materials, from ethically mined gemstones to recycled metals, ensuring every piece is crafted with sustainability in mind.

  • Gemstone Sourcing: Choosing the perfect gemstones involves evaluating color, clarity, cut, and carat weight. Ethical sourcing is prioritized to ensure sustainable practices.
  • Metal Selection: The type of metal (gold, silver, platinum, etc.) is chosen based on the design and desired properties of the final piece. Recycled metals are often used to minimize environmental impact.
  • Complementary Materials: Other materials, such as enamel, pearls, or alternative metals, are selected to complement the main design and enhance the overall aesthetic.
Step Three

Crafting Techniques

Our artisans meticulously handcraft each piece, bringing designs to life through expert techniques.

  • Wax Modeling: A wax model of the design is created, which serves as a precursor to the casting process. This model is meticulously sculpted to match the design specifications.
  • Casting: The wax model is encased in a mold and melted away, leaving a cavity that is then filled with molten metal to form the basic structure of the jewelry.
  • Handcrafting: Skilled artisans handcraft intricate details, using techniques such as filigree, engraving, and stone setting to bring the design to life.
Step Four

Finishing Touches

Every piece is polished and perfected to meet our high standards.

  • Polishing: The jewelry is polished to achieve a smooth, shiny surface. This step is crucial for enhancing the piece’s appearance and removing any imperfections. Plating: If the design requires, the jewelry is plated with a thin layer of metal (such as gold or rhodium) to enhance its color and durability. Assembly: Any final assembly, such as attaching clasps or earring hooks, is completed. The piece is then inspected to ensure all components fit together perfectly.
  • Plating: If the design requires, the jewelry is plated with a thin layer of metal (such as gold or rhodium) to enhance its color and durability.
  • Assembly: Any final assembly, such as attaching clasps or earring hooks, is completed. The piece is then inspected to ensure all components fit together perfectly.
Step Four

Quality Control

Each piece undergoes rigorous quality checks before it reaches you.

  • Inspection: Each piece undergoes a thorough inspection to check for defects or imperfections. This includes verifying the secure setting of stones, checking the durability of the piece, and ensuring the overall quality.
  • Testing: Some pieces undergo additional testing, such as wear testing, to ensure they meet the brand’s high standards for durability and longevity.
  • Packaging: Once a piece passes all quality checks, it is carefully packaged in branded packaging that protects it during transit and provides a luxurious unboxing experience for the customer.